Comme des garcons, founded by Rei Kawakubo in 1969, is renowned for its avant-garde approach to fashion that consistently challenges conventional aesthetics and gender norms. The brand’s designs often feature asymmetry, deconstruction, and unusual silhouettes, emphasizing concept over conformity. Kawakubo’s work blurs the line between fashion and art, turning runway presentations into thought-provoking performances. Despite its experimental nature, Comme des Garçons has built a strong global presence and cult following, influencing both high fashion and streetwear through collaborations and sub-labels like Play. It stands as a bold testament to innovation and creative freedom in the fashion industry.